BRAND REFRESH IN SERENITY
Japelle.co, a company dedicated to spiritual healing and handcrafted body care products, sought SXM Studios to cultivate a brand identity that truly reflected their philosophy of inner peace and holistic wellness. We envisioned a brand refresh that whispered comfort and radiated warmth, inviting customers on a journey of self-discovery through their products.
SERVICES
Brand Identity Refresh
Logo Creation
Website Refresh
Content Creation
Social Media Management
Cultivating a Calming Brand Experience
Our collaboration with Japelle.co began with a focus on understanding their essence. We listened intently as they shared their passion for natural ingredients, mindfulness practices, and the transformative power of self-care. This deep understanding became the guiding light for crafting a brand experience that embodies serenity in every touchpoint.
We curated a calming color palette that evokes feelings of peace and rejuvenation. We meticulously selected soft, flowing typography that whispers instead of shouts. Imagery featuring natural elements and spa-like settings further reinforces the brand's commitment to holistic wellness.
Refining a Beloved Logo
Japelle.co already possessed a logo that held a special place in their hearts. We approached the logo refresh with a gentle touch, making subtle enhancements to elevate its visual presence while preserving its core essence. The result? A logo that continues to resonate with their existing clientele while also attracting new customers seeking a path to inner harmony.
A Sensory Experience for Every Product
Japelle.co's mission extends far beyond the product itself. They believe in creating a holistic wellness experience that begins the moment a customer receives their order. That's why we crafted custom packaging that reflects their brand identity and elevates the product presentation.
Imagine opening a beautifully designed box filled with calming visuals and natural textures. The packaging itself becomes an extension of the self-care ritual, setting the tone for a moment of peace and rejuvenation.
The result? Packaging that is not only functional but also a delightful sensory experience, perfectly complementing the transformative power of Japelle.co's products.
Brand Guidelines: A Compass for Continued Serenity
To ensure consistent brand expression across all platforms, we established brand guidelines. These guidelines serve as a compass, outlining approved colors, fonts, and design elements for future marketing materials, packaging design, and even their social media presence.
A Website that Whispers Tranquility
Japelle.co's website is a digital sanctuary, a calming space for visitors to explore their product collection and immerse themselves in the brand's philosophy. The website design utilizes soft visuals and intuitive navigation, creating a browsing experience that reflects the serenity Japelle.co so passionately promotes.
Cultivating Connection Through Social Media
In today's digital world, social media is a powerful tool for fostering a sense of community. We developed a social media strategy and content calendar tailored to Japelle.co's target audience. Soothing visuals, inspirational quotes, and educational content about natural wellness practices will grace their social media feeds.
We'll also integrate interactive elements like guided meditations or self-care tips, creating a welcoming online space where followers can connect, share experiences, and find support on their wellness journeys.
THE JOURNEY
Throughout this brand refresh journey, we were committed to maintaining the heart and soul of Japelle.co while elevating their visual presence. The result is a brand identity that is both true to their core values and captivatingly beautiful.
Magic meets the eye of success