THE BRAND DNA
The Bookaholics Club isn't just about reading great books; it's about fostering a thriving nationwide community for minority women who love to delve into the written word. Founded by a passionate Black woman entrepreneur, The Bookaholics Club provides a safe space for women of color to connect, share perspectives, and celebrate the power of storytelling.
SERVICES
Brand Identity
Logo Creation
Content Creation
Crafting a Compelling Brand Identity
We kicked off your project by building a moodboard together! This visual exploration captured the essence of The Bookaholics Club: sisterhood, diverse stories, and the joy of reading. It sets the stage for a brand identity that resonates with your community!
Universal Diversity
The Bookaholics Club's brand identity hinges on a feminine and soft tone. This welcoming atmosphere, paired with inviting colors, creates a safe space for women to connect. Evoking a touch of "genie" magic, the overall brand voice reflects the wonder of getting lost in a good book, perfectly aligning with the club's focus on fostering a vibrant literary community.
Welcoming Aesthetic
The focus on diverse perspectives within the club, reflected potentially through visuals or messaging, can be seen as a positive aspect for anyone who values inclusivity. The love of reading and the power of storytelling are themes that resonate with people regardless of background.
Working with Sxm Studios was a dream!
They were incredibly collaborative and listened closely to our vision. The new brand identity and social media strategy have completely transformed our online presence and helped us build a thriving community.
-CEO RHYEN